In this post, I shall present my point of view on why I think Hyundai Creta will still be the king of the C-SUV segment in India. Creta is the most successful mid-size SUV in our market. In the last few years, there has not really been any competitor to come close to beating it on the sales charts in this category. Now, with the facelift model on the verge of launching, the Korean auto giant ensures that the SUV remains enticing enough to attract more new buyers. Even though the rivalry in this segment has grown considerably in the past few years with products like the Kia Seltos, Maruti Grand Vitara, Skoda Kushaq, VW Taigun, Honda Elevate and MG Astor, Creta continues to hold its own. Let us take a look at the prominent reasons why this dominance is likely to persist.
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5 Reasons Why Hyundai Creta Will Dominate C-SUV Segment
Hyundai always has a new design language in its portfolio. This time around, it is called the Sensuous Sportiness. We have seen the application of this theme in other Hyundai cars recently including the likes of i20 and Verna. Now, the upcoming Creta facelift will also boast this design philosophy. This puts it among the international models from Hyundai like the Palisade. In this manner, we know that the Korean auto giant is offering the latest global standards on Indian cars when it comes to styling and aesthetics. In the latest design teasers of the Creta, you will get a full-length LED light bar integrating into the LED DRLs (H-shaped), a large front grille, quad-LED headlamps, new alloys, rugged skid plates and a revamped rear profile with a connected LED taillamp light bar. This will lend it a distinct road presence.
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I specifically appreciate Hyundai’s announcement to offer 6 airbags on all its models across the board. That highlights the company’s dedication to providing its customers the top-notch safety characteristics irrespective of which car they choose. For the upcoming Creta, the buyers will also get the option of Level 2 ADAS features. ADAS enhances the active safety functions of the car by intervening in emergency cases if the driver fails to react quickly enough. Some of these include Surround View Monitor, Blind Spot Monitor, Hyundai SmartSense with 19 features, 70+ safety features (36 standard) and more. This will lend the occupants a complete peace of mind.
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Posh New Interior
Hyundai also wants to make the customers feel like they are experiencing something truly luxurious. As a result, it offers top-notch cabin layout and appearance along with the latest tech, connectivity, comfort and convenience features. The dual 10.2-inch connected displays – infotainment screen and driver’s instrument cluster elevate the overall appearance of the cabin. In addition, there are the latest features to pamper the buyers. These include Dual-Zone Automatic Climate Control, Ventilated Front Seats, 8-way Powered Driver’s Seat, Voice-enabled Panoramic Sunroof, New Handrest Design with Slider Function, 64-colour Ambient Lighting with touch-based AC Controller Unit, New Gear Shifter Design, Half Vent – Half Crystal Polished Passenger-side Dashboard, New Storage Integrated with AC Vents and more.
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Multiple Engine Variants
In order to capture this segment completely, Hyundai Creta remains one of the few products to offer naturally aspirated petrol, turbo petrol, diesel and electric (soon-to-be-launched) powertrains. This ensures that all sorts of needs of the customers are met. Note that most carmakers are discontinuing diesel mills altogether. Additionally, many car companies are struggling to transition from ICE to electric powertrains. In such a scenario, Hyundai has been quite impressive with its operations and management of the engines. We know that the electric version of the Creta is also about to launch soon. Hence, it will be one of the few cars in the country to offer its buyers the option to choose between all these engines.
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Hyundai’s Wide Sales and Service Outlet
Finally, we know that Hyundai has been the second-largest carmaker in the country for decades now. That means that it has touchpoints at thousands of locations across the country. To be precise, Hyundai has 1,366 sales points and 1,548 service points in India. That offers peace of mind to the owners and potential car buyers who know that a Hyundai touchpoint is never too far away. As a result, people don’t have to worry about having to travel hundreds of kilometres to get their car serviced, which is the case with some carmakers. That plays a huge role in persuading people to opt for just about any Hyundai car from the expansive portfolio. With time, these numbers are bound to go even higher. These are the top 5 reasons why I believe Hyundai Creta will continue to dominate the C-SUV segment in our market.
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