Maruti Jimny ‘Sales’ Drop to 163 Units

As per the latest data, the ‘sales’ of Maruti Jimny dropped to a mere 163 units for the month of January. This news is creating a lot of buzz in the market. The Jimny is known as one of the best lightweight off-roaders globally. It’s been around for more than 50 years in different countries. For the first time ever, it’s available in a 5-door version. This is because Indian customers really value practicality and the smaller, international-spec 3-door version didn’t look suitable enough for the local audience. The buzz around the made-for-India Jimny helped it with pretty decent sales during the first few months of its launch. However, it was never the chart-buster Maruti would have hoped it to become.

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Maruti Jimny Sales Drop

The latest sales data shows that only 163 units of the Jimny were dispatched from the manufacturing facility to the dealerships in January 2024. Note that this number denotes the units which the dealers receive from the factory. These don’t represent the registration figures. Clearly, the less-than-expected demand led to an inventory pileup at the dealers. Hence, we can conclude that Maruti didn’t send many units to the dealerships until the unsold units found a home.

In fact, in December, Maruti even announced huge discounts on the Jimny. This was clearly a stock clearance exercise. What it also means is that the dealerships didn’t purchase more vehicles to avoid further inventory pileup. That has led to a decline in the number of units dispatched to the dealerships. This doesn’t necessarily translate into the demand hitting the rock bottom.

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Maruti Jimny Specs & Price

The Maruti Jimny is equipped with a 1.5-litre petrol engine that provides 103 hp and 134 Nm of peak power and torque. You can choose between a 5-speed manual or a 4-speed automatic transmission for this engine. Power is distributed to all four wheels through Suzuki’s special ALLGRIP PRO 4×4 system, which includes features like a low-range transfer case and a locking differential. The SUV performs well on steep slopes, with angles of 36° for approaching obstacles, 24° for going over obstacles, and 50° for leaving them behind. In terms of price, it remains competitive, ranging from Rs 12.74 lakh to Rs 14.95 lakh, ex-showroom.

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Author’s Note

This is an interesting case to understand. Many people think that the demand for the Maruti Jimny has almost totally frizzled out. While the lightweight off-roader is far from a blockbuster, the sales figure of 163 units doesn’t paint an accurate picture. We must know the true meaning behind these so-called sales numbers publically available online. The actual number of Jimnys bought by car numbers is different from the aforementioned figure. And from the looks of it, the discounts did help the dealers clear the stock pileup pretty easily.

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